The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
What Happens Here Stays Here
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Yahoo! Spirit Television Campaign
Agency: Soho Square / New York
Client: Yahoo! Category: Consumer Television / :30/:25 - Campaign
PS3
Agency: TBWAChiatDay / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
MAC Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Mac Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Never Graduate
Agency: Wieden + Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Air, Air, Everywhere
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Campaign
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amora Category: Consumer Television / Over :30 - Campaign
British Accent Guy
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Not What It Seems
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Responsibilities
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Camo
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Decoy
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Headlights
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Trap
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Critique
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Chalk
Agency: DENTSU INC. Tokyo / Tokyo
Client: Japan Dairy Council Category: Consumer Television / :30/:25 - Single
Factory
Agency: Epoch Films / New York
Client: Masterfoods Category: Consumer Television / :30/:25 - Single
Unicycle
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Whale Song
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Toothbrush
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
The Early Episodes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Single
Chalk
Agency: HSI Productions / New York
Client: Nike Category: Consumer Television / :30/:25 - Single
Jam
Agency: Jeh United Ltd. / Bangkok
Client: Asiasoft Corporation Co.,Ltd. Category: Consumer Television / :30/:25 - Single
Clovergrove
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Tide
Agency: Saatchi&Saatchi Los Angeles / Torrance, CA
Client: Toyota Motor Sales, USA, Inc. Category: Consumer Television / :30/:25 - Single
Shuffle "Clip"
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Cavem Airport
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Burt Bacharach
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Movie Guy
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
End Zone Options
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
True Age
Agency: Daiko Advertising Inc. / OSAKA
Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
Award:
2007 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
What Happens Here Stays Here
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07445T
Award:
2007 Advertising Merit Award
Agency:
Soho Square / New York
Client:
Yahoo!
Title:
Yahoo! Spirit Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07446T
Award:
2007 Advertising Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Sony PlayStation
Title:
PS3
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07447T
Award:
2007 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
MAC Vs. PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07448T
Award:
2007 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac Vs. PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07449T
Award:
2007 Advertising Merit Award
Agency:
Wieden + Kennedy New York / New York
Client:
ESPN
Title:
Never Graduate
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07450T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Air, Air, Everywhere
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07451T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
America's Favorite; Extra Cheese; More Mayo
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07411T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
ESO QUE TE PASA ES UN MUNDIAL
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07412T
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Internet Non Sense
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07413T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amora
Title:
"A little bit is a lot" campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07414T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
British Accent Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07415T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
G4
Title:
Sand
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07416T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Not What It Seems
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07417T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Responsibilities
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07418T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Camo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07419T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Decoy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07420T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Headlights
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07421T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Trap
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07422T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Critique
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07423T
Award:
2007 Advertising Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Japan Dairy Council
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07424T
Award:
2007 Advertising Merit Award
Agency:
Epoch Films / New York
Client:
Masterfoods
Title:
Factory
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07425T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Unicycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07426T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Whale Song
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07427T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Toothbrush
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07428T
Award:
2007 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
The Early Episodes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07429T
Award:
2007 Advertising Merit Award
Agency:
HSI Productions / New York
Client:
Nike
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07430T
Award:
2007 Advertising Merit Award
Agency:
Jeh United Ltd. / Bangkok
Client:
Asiasoft Corporation Co.,Ltd.
Title:
Jam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07431T
Award:
2007 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Clovergrove
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07432T
Award:
2007 Advertising Merit Award
Agency:
Saatchi&Saatchi Los Angeles / Torrance, CA
Client:
Toyota Motor Sales, USA, Inc.
Title:
Tide
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07433T
Award:
2007 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Shuffle "Clip"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07434T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Cavem Airport
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07435T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Burt Bacharach
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07436T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Movie Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07437T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
End Zone Options
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07438T
Award:
2007 Advertising Merit Award
Agency:
Daiko Advertising Inc. / OSAKA
Client:
DAINIHON JOCHUGIKU CO.,LTD.
Title:
True Age
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07452T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Slap
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07453T
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07457T